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Cosmetics

Course Overview

OBJECTIVES

  1. To understand consumer needs and creating innovations in this industry based on the changes in general lifestyle trends.
  2. To identify the link between beauty and Fashion in order to make participants understand consumer behaviors.

LEARNING OUTCOMES
Upon the completion of this training course, participants from industry / Small and Medium Enterprises (SMEs) will be equipped with knowledge and skills which will allow them:

  1. to understand the importance of Quality Management System (QMS) in various processes,
  2. to apply basics of Good Manufacturing Practices in their companies
  3. to understand how quality affects the consumer choice and important factors of
  4. buying decisions of beauty and fashion products
  5. to understand branding and marketing of cosmetics and fashion products,
  6. to identify and be aware of Culture influence considerations.
  7. to meet the compliance of the cosmetic product with the applicable legislation
  8. to establish a clear and transparent documentation system;
  9. to share experiences on how they were surviving through the situation of the COVID-19 pandemic.

COURSE OUTLINE
This training module will provide basic knowledge on the following topics:
i. Introduction to Quality Management for cosmetics and fashion products;
ii. Introduction to the Guidelines on Good Manufacturing Practices (GMP) of cosmetic
products;
iii. Introduction to quality impact on the consumer choice and important factors of
buying decisions of beauty and fashion products;
iv. Branding and Marketing of cosmetics and fashion product;
v. Culture influence considerations;
vi. Compliance of the cosmetic product with the applicable legislation;
vii. Clear and transparent documentation system;
ix. Conclusion

ACRONYMS AND ABBREVIATIONS
AfCFTA: African Continental Free Trade Area
ARSO: African Organization for Standardization
ICCR: International Cooperation on Cosmetic Regulations
IAFT: Intra-Africa Trade Fair
ISO: International Organization for Standardization
PAQI: The Pan African Quality Infrastructure
QC: Quality Control
QMS: Quality Management System
RSB: Rwanda Standards Board
SMEs: Small and Medium Enterprises
SOPs: Standard Operating Procedures
USP: a Unique Selling Proposition.
 

Course Curriculum

OBJECTIVES -To understand consumer needs and creating innovations in this industry based on the changes in general lifestyle trends. -To identify the link between beauty and Fashion in order to make participants understand consumer behaviors
The main benefits of implementing these criteria: improve client satisfaction, continuously improves quality-related processes, increases productivity and reduces production or service losses.
This module is designed to provide a basic guidance and practical help for technical, supervisory and supporting Quality Assurance personnel of small-scale industries to ensure compliance with these GMPs including manufacturing, packaging, holding, distribution and the laboratory requirements. It is intended to assist industry and other stakeholders in identifying the standards and issues that can affect the quality of cosmetic products.
The main purpose of this topic is to have a better knowledge and understanding of consumer buying behavior towards cosmetics and clothes purchasing and what all are the factors influencing the consumers in purchasing them. The awareness of the quality, familiarity with the product and buyer sentiment drives the purchasing choice of customers.
In order to sell their products or services, and communicate their ideas and information, companies use media for their advertising, which is a marketing process and it is focused on public relations. It is a form of marketing that provides information about a specific product via various communication channels
It is very important for a company to first identify and understand the culture of its targeted customers. The quest for perfect looks has been as old as time itself. Beauty is in the eye of the beholder. Our perception of beauty is guided by cultural influences and ideas of aesthetics determined by fashion dictates of that era. Women, and sometimes men, often go to ridiculous lengths and a lot of pain to achieve that elusive beauty ideal.
The complexity and sheer number of standards and regulations can cause an information overload to companies of all sizes – but in particular to small and medium-sized enterprises (SMEs). There is a need for practical guides to strengthen their capacity to compete, connect and change by supporting their understanding of and ability to meet trade-relevant laws , standards and regulations.
Documentation is an integral part of Good Manufacturing Practices (GMP), and reliable evidence of its compliance
The African Union Agenda 2063 contains the aspirations of a continental market with the free movement of persons, capital, goods and services, which are crucial for deepening economic integration, and promoting agricultural development, food security, industrialization and structural economic transformation. However, a key hindrance to intra-regional trade continues to be the lack of harmonized standards as well as quality. Implementing and promoting standardization and the elimination of physical and technical barriers to trade would enhance the free movement of goods within the region. Further, with the appropriate support infrastructure, cosmetic producers/SMEs could also be encouraged to prepare to access foreign markets.
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Cosmetics
Course Features
  • 16 Enrolled
  • 2 hour 30 min
  • 11 Chapters
  • Certificate

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